Luella Bartley began her career in fashion as a journalist where she worked her way up the ranks at The Evening Standard followed by British Vogue.  She eventually left to set up her own label which launched in 1999 and Luella has since delivered her effortless street-chic season after season. Her eternal muse is the rebel Brit “It” girl who can’t help but be adorable in her pink button-down shirts tucked into skintight jeans or layered under Bartley’s favorite striped sweaters.