Jerome Dreyfuss created his first line of bags named 'Roots of Luxury' in 2002 using soft, leather or reptile skin showing his signature detailing, which was a resounding success. He went on to demonstrate the complicity between men and women.  His bags are genuine fellow travellers and carry a male name to match their style.   There is ingenuity in his designs which are beautiful and practical, subtle in colour, and he uses extremely soft materials which are essential for both the modern and urban.