Acne Jeans started in Stockholm, Sweden in1997 when the company designed 100 pairs of jeans distributed to friends, family and clients. Soon several stores and boutiques wanted to carry the line, characterised by the bright-red stitching on raw denim. From these humble beginnings Acne Jeans has developed into a renowned jeans brand. The first 'real' collection was launched in 1998. Since then, Acne Jeans' Creative Director Jonny Johansson has worked with a skillful design team to create a strong identity for the brand.