TOP 10 HIGHLIGHTS OF 2011
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10
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Building our online store:- We have loved the process of increasing our reach to customers who are interstate, international, or unable to pop in to Parlour X! We have poured our heart & soul into continuously developing our website & 2012 will see the launch of a new & improved Parlour X Online.
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9
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Growing our social media:- Our Blog, Facebook, Twitter & Tumblr have all really taken off in 2011!! We love updating with pictures, information and inspiration for our fans and followers! We now update our Facebook & Twitter multiple times a day and our blog & Tumblr at least once a week!!
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8
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Our Love Want Launch Party with Style Me Romy: – Held at Parlour X to celebrate Romy's new magazine "Love Want / Style Me Romy", Romy styled a fabulous window & we had a fun filled night with all of our wonderful friends!
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7
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Australian Fashion Week: – The highlight of the Australian Fashion Calendar gives me a chance to celebrate the exemplary talent within the Australian Fashion Industry!! I love supporting local designers & am always on the look out for the next big thing in fashion to add to Parlour X's portfolio of coveted labels.
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6
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Judging the various TAFE design studio finales: – Participating in TAFE & design school events gives me a chance to give back to the Australian Fashion Community. It is inspiring watching these students work, & I am able to offer them a unique perspective as a buyer that they may not have otherwise received. And it is always interesting to discover potential new emerging talent.
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5
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My buying trips to Paris: – I went to Paris four times this year to buy for Parlour X! It is hard work & tough to be away from my my small daughter, but I need to be able to be there in person: to look, feel & touch each & every garment so that I can have a better understanding of whether or not my clients will love it!! Plus I love meeting up with all of my fabulous fashion friends from all over the world!!
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4
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Bringing New Labels into Parlour X – It's always exciting to bring new collections into store – This year I bought in Mugler, Mother of Pearl, Theysken Theory & Vionnet into Parlour X & Sydney for the first time, & they have all since developed a cult following!
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3
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Romance Was Born Window Installation and Parlour X & Russh Xmas Party – Romance was Born created an amazing 'white xmas' window display for Parlour X, & to celebrate this & the end of another great year, we threw a party with Russh Magazine which was indeed fabulous!!
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2
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Our 10 Year Anniversary Party – Parlour X turned 10 this year!! Such a milestone! I was fortunate enough to celebrate the occasion with the media as we launched our Parlour X with Del Kathryn Barton Charity scarf collaboration – every scarf sold raised money for the indigenous literacy program/Ian Thorpe Fountain For Youth Foundation!
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1
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Continued editorial support from all of our favourite publications – Vogue, Harpers Bazaar, InStyle, Marie Claire, Madison, Grazia, Russh, Australian Financial Review, Sydney Morning Herald, Sunday Telegraph & our online favourites Pages Digital and LifeStyled.
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