stay tuned... more new season's collections coming soonAcne Jeans started in Stockholm, Sweden in1997 when the company designed 100 pairs of jeans distributed to friends, family and clients. Soon, several stores and boutiques wanted to carry the line, characterised by the bright-red stitching on raw denim. From these humble beginnings Acne Jeans has developed into a renowned jeans brand. The first 'real' collection was launched in 1998. Since then Acne Jeans' Creative Director Jonny Johansson has worked with a skilful design team to create a strong identity for the brand. Acne is today recognized internationally as a creative collective, unique for its corporate diversity such as fashion design, graphic design, film production and advertising.